Manufacturers Services

Apparatus Design uses AIA educational trainings to identify projects, and generate leads for your company.

These spirited trainings give designers fluency in LED Lighting technology through in-person demonstrations of your products. We are AIA, IDCEC and LEED providers.


• Provide monthly reporting of identified projects for

your agent

• Insure access to top firms and principals with ten

years of experience as a lighting expert, artist and

AIA provider

• Clearly refine product messages for architects


• Product feature at 5 architecture firms per month

Typical monthly exposure: 60–90 monthly architects

• Out-of-territory presentations: Bi-annual Los

Angeles and Seattle trainings–shared travel costs

• Monthly reporting, includes: contacts, current

projects, identified projects, and an annual report


Marketing Campaign (1 per quarter)

Increase brand awareness with a custom email

campaign sent quarterly to 3,000 specifiers

cultivated from our trainings. Typical exposure:

20% average open rate and a 15% click rate.

Mini Trade Show (2 per year)

Invited speaker at ASID, NKBA, AIA, and IES

professional association events. Typical

exposure: 30-50 specifiers per event.

And there’s more!

Contact us to discuss short-term projects for a

fixed fee. For example, we develop AIA

slideshow presentation trainings and can

organize round table discussions for feedback

on new products.

6 Month & 12 Month subscriptions available, please contact us to get a quote.

(707) 337-0437


 click quote to read more

+ "I have worked with Therese for about 3 years now and I can’t say enough good things about her."

She is a smart, creative, hard worker, full of LED product knowledge and the ever-changing T24 energy requirements. She has a special knack for explaining the principles of LED lighting in simple terms and concepts that promotes our product as a LED lighting solution relevant to specific applications and job opportunities. Her presentations have opened and continue to open many doors for us. Therese comes highly recommended as a wonderful asset to any LED/lighting product manufacturer looking to expand brand awareness. Beyond the value she will add to any company by her keen ability to prospect new clients and opportunities, she has this rare and wonderful energy which I’m thrilled to have on our team representing & promoting Tech Lighting.

-Holly Graves Western Regional Manager, Tech Lighting

+ "Therese Lahaie and Apparatus Design have done a wonderful job teaching and educating about Solid State Lighting in the Bay Area."

Since Xicato engaged with Therese about four years ago, lighting designers, engineers, architects and other constituents in the lighting field know the name of Xicato. Her educational format works to provide the audience with very useful information while simultaneously providing clients with name recognition and potential project leads. In fact this is where Therese excels. She has visited over 3,000 people in the lighting business and has provided detailed contact information for inclusion into our marketing database. While mail lists can be purchased, the names Therese provides are quality names and people who are decision makers in the industry. Her personal relationship allows not only access to these folks for meetings but also provides a two-way forum to engage with her clients to understand their project needs. Therese has provided services beyond her normal presentation and assisted Xicato is setting up meetings with key lighting designers in San Francisco and New York. Additionally she helped Xicato organize a specifier lecture and event for key lighting designers in the Bay Area. Therese organized the event flawlessly and achieved an almost 100% turn-out.

-Ron Steen, VP Business Development, Americas Xicato

+ "Working with Therese and Apparatus Design has been a godsend for us at Ligman Lighting USA."

Therese is an invaluable source for us in being able to reach a wide part of the specifications community that we and our agents find hard to penetrate. Therese is a trusted source by the Architectural Community and using her as source of information would be a benefit for any company looking to quickly and accurately spread their message! Monthly updates, as to time spent with the Architectural Community, keeps us the Manufacturer in-touch with what’s happening with training. Therese also keeps in contact with us for monthly updates as to the new products we frequently introduce to keep her presentations fresh & relative. Our phone conversations, with in-depth explanations, get translated by Therese into “Architect-ese” that makes perfect sense for the wide variety of specifiers that she comes in contact with. I would give her the strongest recommendation possible to any company considering her services.
-Kevin Gettmann, National Sales Manager, Ligman Lighting USA